{"title":"Black Friday Cyber Monday 2026 40% Off","description":null,"products":[{"product_id":"camp-moc","title":"Camp Moc","description":"\u003cp\u003eAfter a long day on the mountain, getting your boots off to dry out and resting your feet to keep pushing tomorrow is imperative. Meet the lightweight, packable Camp Moc. The negligible weight and volume this pair of booties packs down to make them one of the few “luxuries” you can afford to carry into the backcountry. Insulated, waterproof, and, more importantly, durable, they are perfect around camp, in the wall tent, or in the bag when the temps drop extra low.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing Details: Small (Men's 6-7) \/ Medium (Men's 8-9) \/ Large (Men's 10-11) \/ X-Large (Men's 12-13)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*For female hunters, we recommend sizing down two sizes from your women's size. 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From spring turkey and bear hunts to the southern whitetail woods, insects and ticks are repelled. While in the western theater, the system actively dries out and resists odor for the most sweat-drenched days chasing archery season elk and pronghorns. \u003c\/p\u003e\n\u003cp\u003eYuma represents First Lite's approach to offering a performance-oriented synthetic base layer option, in tandem with the Merino base layers our brand has become synonymous with. Yuma offers 3 distinct benefits: 37.5® Active Particle Fibers to wick sweat and dry the garment, HeiQ Pure Antimicrobial to hinder bacteria growth and odor, and Burlington No Fly Zone® to actively repel insects and ticks. 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Featuring mesh side panels, a low-profile, adjustable buckle, and a crushable body, this hat was built to keep you comfortable in the warmest conditions while keeping your scent and body temperature low. \u003c\/p\u003e","brand":"First Lite","offers":[{"title":"Dry Earth","offer_id":45010698305692,"sku":"MATRHDEOS","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Conifer","offer_id":45010698272924,"sku":"MATRHCNOS","price":35.0,"currency_code":"USD","in_stock":true},{"title":"First Lite Specter","offer_id":45010698371228,"sku":"MATRHSPOS","price":35.0,"currency_code":"USD","in_stock":true},{"title":"First Lite Fusion","offer_id":45010698338460,"sku":"MATRHFUOS","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6877\/7884\/files\/trace-hat_color_dry-earth.jpg?v=1750801758"},{"product_id":"whitecloud-down-bib-1","title":"Men's Whitecloud Down Bib","description":"\u003cp\u003eThe Whitecloud Down System has been built to be the perfect all-around glassing-weight down system for the western hunter. The system uses PrimaLoft® Gold Down Insulation coupled with a heat-reflective HeiQ XRefleX shell fabric to create optimal warmth-to-weight performance and packability for insulating through the cumulative seasons. Neither too much nor too little, you can always count on the Whitecloud to keep you insulated and hunt-focused.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/first-lite-apparel.myshopify.com\/products\/whitecloud-down-jacket\" target=\"_blank\" rel=\"noopener\"\u003eShop the Whitecloud Jacket\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDanny is 5'9\" 160 lbs wearing a size Medium.\u003c\/p\u003e","brand":"First Lite","offers":[{"title":"Dry Earth \/ S","offer_id":45010702893212,"sku":"MBWCBDESM","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Dry Earth \/ M","offer_id":45010702860444,"sku":"MBWCBDEMD","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Dry Earth \/ L","offer_id":45010702827676,"sku":"MBWCBDELG","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Dry Earth \/ XL","offer_id":45010702925980,"sku":"MBWCBDEXL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Dry Earth \/ XXL","offer_id":45010702794908,"sku":"MBWCBDE2X","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Walnut \/ S","offer_id":45010703057052,"sku":"MBWCBWNSM","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Walnut \/ M","offer_id":45010703024284,"sku":"MBWCBWNMD","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Walnut \/ L","offer_id":45010702991516,"sku":"MBWCBWNLG","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Walnut \/ XL","offer_id":45010703089820,"sku":"MBWCBWNXL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Walnut \/ XXL","offer_id":45010702958748,"sku":"MBWCBWN2X","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Conifer \/ S","offer_id":45010702696604,"sku":"MBWCBCNSM","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Conifer \/ M","offer_id":45010702663836,"sku":"MBWCBCNMD","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Conifer \/ L","offer_id":45010702631068,"sku":"MBWCBCNLG","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Conifer \/ XL","offer_id":45010702762140,"sku":"MBWCBCNXL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Conifer \/ XXL","offer_id":45010702598300,"sku":"MBWCBCN2X","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6877\/7884\/files\/whitecloud-down-bib_color_dry-earth-primary.jpg?v=1748452435"},{"product_id":"whitecloud-down-jacket","title":"Men's Whitecloud Down Jacket","description":"\u003cp\u003eThe Whitecloud Down System has been built to be the perfect all-around glassing-weight down system for the western hunter. 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Whether you're planning an all-day sit in the stand or a 10-mile hike into the backcountry, the Catalyst Soft Shell Jacket will help you go farther and stay longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Catalyst is also available in a \u003ca rel=\"noopener\" href=\"https:\/\/first-lite-apparel.myshopify.com\/products\/womens-catalyst-soft-shell-pant\" target=\"_blank\"\u003eWomen's Pant\u003c\/a\u003e and will be available in sizes XS, SM, MD, LG and XL.\u003c\/strong\u003e\u003c\/p\u003e","brand":"First Lite","offers":[{"title":"First Lite Fusion \/ XS","offer_id":45010708168860,"sku":"WTCAJFUXS","price":240.0,"currency_code":"USD","in_stock":false},{"title":"First Lite Fusion \/ S","offer_id":45010708103324,"sku":"WTCAJFUSM","price":240.0,"currency_code":"USD","in_stock":true},{"title":"First Lite Fusion \/ M","offer_id":45010708037788,"sku":"WTCAJFUMD","price":240.0,"currency_code":"USD","in_stock":false},{"title":"First Lite Fusion \/ L","offer_id":45010707972252,"sku":"WTCAJFULG","price":240.0,"currency_code":"USD","in_stock":false},{"title":"First Lite Fusion \/ XL","offer_id":45010708136092,"sku":"WTCAJFUXL","price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6877\/7884\/files\/womens-catalyst-jacket_color_first-lite-fusion.jpg?v=1748452214"},{"product_id":"womens-yuma-synthetic-hoody","title":"Women's Yuma Synthetic Hoody","description":"\u003cp\u003ePurpose-built from the ground up to offer users our lightest weight next-to-skin layer with distinct advantages over traditional synthetic base layers. From spring turkey and bear hunts to the southern whitetail woods, insects and ticks are repelled. While in the western theater, the system actively dries out and resists odor for the most sweat-drenched days chasing archery season elk and pronghorns. \u003c\/p\u003e\n\u003cp\u003eYuma represents First Lite's approach to offering a performance-oriented synthetic base layer option, in tandem with the Merino base layers our brand has become synonymous with. Yuma offers 3 distinct benefits: 37.5® Active Particle Fibers to wick sweat and dry the garment, HeiQ Pure Antimicrobial to hinder bacteria growth and odor, and Burlington No Fly Zone® to actively repel insects and ticks. 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