It's Not Charity. It's Responsibility.

The Commitment

CONSERVATION WASN’T BUILT ON GOOD INTENTIONS.

Healthy wildlife starts with healthy habitat. Restored wetlands. Protected winter range. Strong migration corridors. Landscapes managed for the species that depend on them.

Those results don’t come from good intentions alone. They come from long-term commitment and real investment in the land.

The health of these resources and access to use them is our heritage. And we will fight to protect that as a way of life.

With Camo for Conservation, 1% of all First Lite camo sales go directly to our conservation partners doing the work on the ground.

Hunter in camouflage clothing processing an elk in a field with trees and open sky in the background.

Camo For Conservation

Our Partners

National Deer Association

Working to ensure the future of wild deer, wildlife habitat, and hunting through science-based conservation, education, and advocacy.

Visit NDA

Delta Waterfowl

Using science-based solutions to produce ducks, conserve prairie wetlands, advance waterfowl research, and ensure the future of waterfowl hunting.

Visit Delta

National Wild Turkey Federation

Since 1973, dedicated to conserving the wild turkey, improving wildlife habitat, and preserving our hunting heritage for future generations.

Visit NWTF

Backcountry Hunters & Anglers

The voice for our wild public lands, waters, and wildlife, BHA works through advocacy, education, and boots-on-the-ground stewardship to protect public access and our outdoor heritage.

Visit BHA

Land, Wildlife & Access

Stay Up To Date

NWTF

Senator Justice Introduces GROUSE Act


Last week, Sen. Jim Justice introduced the Growing and Restoring Operational Upland Species Ecosystems (GROUSE) Act of 2026. The GROUSE Act would reimburse forest landowners 75% of the costs of habitat restoration activities, incentivizing the establishment of vegetation, including native soft-mast trees and shrubs, and other vegetation in early successional habitats.

The Camo Patterns

Your Choice in Camo Makes a Difference

This camo does more than blend into the landscape. It looks like it belongs here. Because the patterns we wear are shaped by the same places we hunt. Hardwood ridges, marsh grass, oak leaves, and open public ground.

Specter®

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Fusion®

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Cerca®

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Typha®

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Boots on the Ground

How We Get Involved

Native Shrub Seed Collection

At the height of summer, our employees collect seed for the nurseries that grow sage and bitterbrush seedlings. These seedlings benefit wintering mule deer, elk, pronghorn & sage grouse.

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To Watch Your 1% Work.