Look Like Nothing

Watch The Full Story

See Cerca™ Through An Ungulate's Eyes

See How Cerca™ Takes Advantage of the Deficiencies in Ungulate's Vision to Break Up the Outline of The Hunter Through
+ High Contrasting Tones
+ Large Scale Crackleture
+ Stark Colors
Ungulate
Human

Our "ungulate vision" is based on red colorblindness & the reduced clarity of ungulate's vision compared to that of humans.

With stark colors found in arid and rocky environments, Cerca™ is at home in the sagebrush steppe, the alpine tundra and everything in between. When a half second of confusion makes the difference between a good story and a punched tag, reach for our new Cerca™ Camo.

Now Available in Cerca™

Men's Yuma Synthetic Hoody Men's Yuma Synthetic Hoody
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NEW
First Lite Men's Yuma Synthetic Hoody
$125.00 USD
Men's Yuma Synthetic Long Sleeve Crew Men's Yuma Synthetic Long Sleeve Crew
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NEW
First Lite Men's Yuma Synthetic Long Sleeve Crew
$95.00 USD
Men's Yuma Synthetic Short Sleeve Crew Men's Yuma Synthetic Short Sleeve Crew
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NEW
First Lite Men's Yuma Synthetic Short Sleeve Crew
$80.00 USD
Men's 308 Pant Men's 308 Pant
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NEW
First Lite Men's 308 Pant
$165.00 USD
Men's 308 Lined Pant Men's 308 Lined Pant
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NEW
First Lite Men's 308 Lined Pant
$180.00 USD
Challis Fleece Jacket Challis Fleece Jacket
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NEW
First Lite Challis Fleece Jacket
$160.00 USD
Origin Hoody Origin Hoody
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20% OFF
First Lite Origin Hoody
Price reduced from $170.00 USD to $136.00 USD
Trace Quarter Zip Trace Quarter Zip
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First Lite Trace Quarter Zip
$100.00 USD
Trace Pant Trace Pant
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First Lite Trace Pant
$150.00 USD
Women's Yuma Synthetic Hoody Women's Yuma Synthetic Hoody
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NEW
First Lite Women's Yuma Synthetic Hoody
$125.00 USD
Women's Yuma Synthetic Short Sleeve Crew Women's Yuma Synthetic Short Sleeve Crew
Shop
NEW
First Lite Women's Yuma Synthetic Short Sleeve Crew
$75.00 USD
Women's 308 Pant Women's 308 Pant
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NEW
First Lite Women's 308 Pant
$165.00 USD
Women's 308 Lined Pant Women's 308 Lined Pant
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NEW
First Lite Women's 308 Lined Pant
$180.00 USD
Men's Uncompahgre Foundry Jacket Men's Uncompahgre Foundry Jacket
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First Lite Men's Uncompahgre Foundry Jacket
$340.00 USD
Men's Brooks Down Sweater Men's Brooks Down Sweater
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First Lite Men's Brooks Down Sweater
$285.00 USD
Furnace 350 Beanie Furnace 350 Beanie
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First Lite Furnace 350 Beanie
$35.00 USD
Men's Kiln Quarter Zip Men's Kiln Quarter Zip
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First Lite Men's Kiln Quarter Zip
$115.00 USD
Men's Furnace Hoody Men's Furnace Hoody
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Up to 50% OFF
First Lite Men's Furnace Hoody
Price reduced from $190.00 USD $95.00 - $190.00 USD
Tundra Cold Weather Neck Gaiter Tundra Cold Weather Neck Gaiter
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First Lite Tundra Cold Weather Neck Gaiter
$40.00 USD
Tundra Brim Beanie Tundra Brim Beanie
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First Lite Tundra Brim Beanie
$50.00 USD
Catalyst Brim Beanie Catalyst Brim Beanie
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First Lite Catalyst Brim Beanie
$45.00 USD
Trigger Glove Trigger Glove
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First Lite Trigger Glove
$60.00 USD
Trucker Hat Trucker Hat
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First Lite Trucker Hat
$25.00 USD
Men's Wick Short Sleeve Crew Men's Wick Short Sleeve Crew
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Up to 50% OFF
First Lite Men's Wick Short Sleeve Crew
Price reduced from $75.00 USD $37.50 - $75.00 USD
Men's Wick Hoody Men's Wick Hoody
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Up to 50% OFF
First Lite Men's Wick Hoody
Price reduced from $120.00 USD $60.00 - $120.00 USD
Men's Wick LS Crew Men's Wick LS Crew
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Up to 50% OFF
First Lite Men's Wick LS Crew
Price reduced from $90.00 USD $45.00 - $90.00 USD
Men's Kiln Crew Men's Kiln Crew
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First Lite Men's Kiln Crew
$105.00 USD
Men's Kiln Hoody Men's Kiln Hoody
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Up to 50% OFF
First Lite Men's Kiln Hoody
Price reduced from $135.00 USD $67.50 - $135.00 USD
Men's Furnace Quarter Zip Men's Furnace Quarter Zip
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First Lite Men's Furnace Quarter Zip
$160.00 USD
Women's Wick Short Sleeve Women's Wick Short Sleeve
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First Lite Women's Wick Short Sleeve
$70.00 USD
Women's Furnace Hoody Women's Furnace Hoody
Shop
First Lite Women's Furnace Hoody
$180.00 USD
Women's Furnace Quarter Zip Women's Furnace Quarter Zip
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First Lite Women's Furnace Quarter Zip
$160.00 USD
Women's Kiln Hoody Women's Kiln Hoody
Shop
First Lite Women's Kiln Hoody
$130.00 USD
Phantom 3D Balaclava Phantom 3D Balaclava
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First Lite Phantom 3D Balaclava
$30.00 USD
Phantom Leafy Suit Top Phantom Leafy Suit Top
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First Lite Phantom Leafy Suit Top
$95.00 USD
FOB Bino Harness FOB Bino Harness
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FHF Gear FOB Bino Harness
$185.00 USD
Women's Headband Women's Headband
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First Lite Women's Headband
$20.00 USD
M1 Rangefinder Pouch M1 Rangefinder Pouch
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FHF Gear M1 Rangefinder Pouch
$53.00 USD

2024 New Gear in Cerca™

Men's 308 Pant Men's 308 Pant
Shop
NEW
First Lite Men's 308 Pant
$165.00 USD
Men's 308 Lined Pant Men's 308 Lined Pant
Shop
NEW
First Lite Men's 308 Lined Pant
$180.00 USD
Challis Fleece Jacket Challis Fleece Jacket
Shop
NEW
First Lite Challis Fleece Jacket
$160.00 USD
Men's Yuma Synthetic Short Sleeve Crew Men's Yuma Synthetic Short Sleeve Crew
Shop
NEW
First Lite Men's Yuma Synthetic Short Sleeve Crew
$80.00 USD
Men's Yuma Synthetic Long Sleeve Crew Men's Yuma Synthetic Long Sleeve Crew
Shop
NEW
First Lite Men's Yuma Synthetic Long Sleeve Crew
$95.00 USD
Men's Yuma Synthetic Hoody Men's Yuma Synthetic Hoody
Shop
NEW
First Lite Men's Yuma Synthetic Hoody
$125.00 USD
Women's 308 Pant Women's 308 Pant
Shop
NEW
First Lite Women's 308 Pant
$165.00 USD
Women's Yuma Synthetic Hoody Women's Yuma Synthetic Hoody
Shop
NEW
First Lite Women's Yuma Synthetic Hoody
$125.00 USD
Women's Yuma Synthetic Short Sleeve Crew Women's Yuma Synthetic Short Sleeve Crew
Shop
NEW
First Lite Women's Yuma Synthetic Short Sleeve Crew
$75.00 USD
Women's 308 Lined Pant Women's 308 Lined Pant
Shop
NEW
First Lite Women's 308 Lined Pant
$180.00 USD

All Styles Coming Soon in Cerca™

Men's Uncompahgre Foundry Jacket Men's Uncompahgre Foundry Jacket
Shop Learn More >
First Lite Men's Uncompahgre Foundry Jacket
$340.00 USD
Men's Brooks Down Sweater Men's Brooks Down Sweater
Shop
First Lite Men's Brooks Down Sweater
$285.00 USD
Trucker Hat Trucker Hat
Shop
First Lite Trucker Hat
$25.00 USD
Women's Headband Women's Headband
Shop
First Lite Women's Headband
$20.00 USD
Furnace 350 Beanie Furnace 350 Beanie
Shop
First Lite Furnace 350 Beanie
$35.00 USD
Tundra Cold Weather Neck Gaiter Tundra Cold Weather Neck Gaiter
Shop
First Lite Tundra Cold Weather Neck Gaiter
$40.00 USD
Trigger Glove Trigger Glove
Shop
First Lite Trigger Glove
$60.00 USD
Tundra Brim Beanie Tundra Brim Beanie
Shop
First Lite Tundra Brim Beanie
$50.00 USD

The Cerca™ System

Technical Camouflage Built from Wearable Solids

Shop Terra
Shop Walnut

See Cerca™ in Action

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Western Big Game '24

Born in the Backcountry

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